These are the first words that headline the bio of one of 2008's most exciting bands...The Shures. Never heard of them? Well, get ready to find out.
Bands these days have ditched the nerdy image of internet marketing and have embraced it as a norm. Networking sites such as MySpace, Facebook and YouTube are a free source for artists and companies to advertise their stuff. Some companies use solely these sites for their marketing purposes. The virtual world is rapidly replacing the real world now.
The Shures have taken this concept to embrace their dreams. The band line-up consists of Ashley, Chris and Gabz who all have their own solo MySpace pages and YouTube channels. According to their MySpace page www.myspace.com/theshures, the band is the first "internet based group". What is amazing about these guys is that they never met each other before and record all their songs via their MacBook laptops from three different continents!!! Ashley is from the US, Chris from the UK and Gabz from Australia!! Their friendship began on an online networking site for singers where the band members fell in love with each other's voices and decided to create a group. Crazy? Yes. Cool? Hell, yeah!
I discovered the band from YouTube during one of my customary cover song searches. Each member has their own channel as well as a collective one www.youtube.com/theshures . They have been taking part in competitions with their original song 'Uh-oh (Life is Calling) and are getting airplay in the UK. You definitely HAVE to check them out. These guys just blew me away. Their covers are better than the originals! 'Uh-oh' is a funky upbeat pop song with a great message to boot. Perfect first single.
Their current mission is to get together and record an album because it's one thing being bedroom artists but then being scattered across the world is another! Therefore, the band accepts donations to help their cause. I immediately donated what I could afford because I really believe in these guys. Why else would I be writing about them? Surprisingly, I got a sweet thank you email from Ashley with an mp3 of their original song. Now I can listen to it whenever I want, wherever I want. Thanks so much guys if you're reading this!! :D
Of course, not all their fans want them to meet. One fan jokingly commented that they should remain separated and when they become famous they will perform LIVE in Madison Square from three big screens streaming them from different parts of the world. Now wouldn't that be a sight?
Love the concept.
Support the cause.
Support the cause.
THE SHURES.
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PS:- I might not have the chance to blog this weekend because of parties and studies but I'll be back with more great posts and reviews next week. Next up, a review of the weekend's hottest parties in Malta (Eric Prydz MiNisTrY of SoUNd edition, Renaissance ft. Paolo Mojo etc), some fun facts on what Coldplay and Depeche Mode have in common, a recap of the best music of summer 2008, which bands are touring again, my new MTV adventure, bellydancing, reviews on Malta's top artists and the next TDDR party by Malta's latest electro-funk-alternative group Matematikal. Tell your best friend, your neighbour, your grandma!!! It's gonna be a looooong week. ;)
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